Salon DeFranco offers an expertly curated selection of the industry’s most effective smoothing and straightening treatments — each chosen for its performance, safety profile, and ability to transform even the most resistant hair. Our stylists will assess your hair’s unique texture, history, and goals to recommend the treatment that’s right for you.
A revolutionary blend of keratin and collagen that smooths, strengthens, and restores natural shine and luster to damaged or chemically treated hair. Formaldehyde-free. Results last 8–12 weeks.
A keratin treatment with cacao oil that deeply smooths, hydrates, and revives dry or damaged hair. Reduces curl up to 90%. Contains 0.02% formaldehyde. Results last up to 4 months.
A restorative, formaldehyde-free treatment with keratin, ceramides, and amino acids that repairs damage, smooths frizz, and restores softness and shine. Safe for all hair types, with results lasting 8–12 weeks.
A coconut oil-infused keratin treatment that eliminates frizz, softens texture, and enhances natural movement. 100% formaldehyde-free. Reduces curl up to 60%. Results last up to 3 months.
A globally trusted,
formaldehyde-free smoothing treatment that reduces frizz, enhances shine, and seals the cuticle for smooth, manageable hair. Customizable for sleek results or curl control, with results lasting 8–12 weeks.
A next-generation, formaldehyde-free smoothing system that reduces frizz, cuts styling time by up to 50%, and delivers smooth, long-lasting results for all hair types. No odor, no downtime, and results last up to 5 months.
A formaldehyde-free keratin system powered by KeraShape Technology that reduces frizz and improves manageability for all hair types. Available as a smoothing or de-frizz treatment, with results lasting 8–12 weeks.
A luxurious straightening treatment infused with Amazon-sourced ingredients rich in Omega-3 and Omega-9. Smooths, hydrates, and restores shine for a sleek, radiant finish that lasts up to 4 months. Appointment time: 2–3 hours.
Not sure which treatment is right for you?
We offer complimentary consultations to help you find your perfect match.
We are a full service, uncompromisable high integrity based fashion and trend setting salon.
| Monday | Closed |
| Tuesday | 9am – 6pm |
| Wednesday | 9am – 6pm |
| Thursday | 10am – 7:30pm |
| Friday | 9am – 6pm |
| Saturday | 9am – 6pm |
| Sunday | 10am – 4:30pm |
Appointments canceled less than 48 hours before the scheduled service are subject to a cancellation fee, which will be charged to the credit card on file.